Vintage clothing! More than a "Look"

Vintage clothing. What's the big deal? Let's look at what all the fuss is about.

Firstly what do you get for your money? Well not some second-hand left off's that's for sure. Vintage clothing is, at the moment, hitting an all-time high. Combined with the worlds need to recycle it is the ultimate way to do your bit and still get that one off look. (the chances of finding two identical stylish outfits are pretty slim.) Rest assured you are not going to turn up in the same garb as the person next to you.

Those worries out of the way, what about the quality? After all that Mary Quant Mini-dress you may have been tracking down for months is nearly 60 years old and even though it still cuts the mustard in in the crowd will it last? Well let's go back another 60 years to the Victorian era. Yes there are still some wearable pieces out there which have stood the test of time well. Not let down by poor quality materials or build quality but more likely by too much sunlight or the occasional moth. Let's not forget 100 years ago people recycled things more not so much as to save the planet but as a necessity due to the economics of the time. Clothing was transformed into another garment or simply passed down to the next generation. Whether it's 120 years old or 30 years old it undoubtably will have been made with quality in mind by skilled dressmakers and seamstresses using quality fabrics of the day.

Let's not conjure up the wrong vision here. Mass production has been around a long time but only in reascent years have some areas Of the industry spiralled down to an all time low, producing cheap clothing by the millions, encouraging the throwaway society we have today. You buy a dress for a few pounds, wear it a few times then it ends up in the bottom of the wardrobe never to see the light of day again. What's the big deal? It only cost a few quid! But did you know production output has doubled in the last 15 years but the number of times an item is worn has dropped by 35% and most of it ends up in landfill. Less than 1% of materials produced for the clothing industry are recycled. Plus if you only paid £20 for a dress or £5 for a T-shirt on the high street you can almost guarantee that whoever made it didn't earn a living wage.

Time to break that vicious cycle and get that timeless look. Whether it's the Rock & Rolling 50's, the Swinging 60's, the Groovy 70's or the Romantic 80's, that one off party piece or a whole life style. It's all there waiting to be discovered. Either way you can be assured you have bought into a piece of nostalgia that will, and has, stood the test of time. Offering quality, style and above all that individual look. And of course doing your bit for a better world, healthier planet and one step closer to breaking the chain of destruction the clothing manufacturing industry has created. High Street brands have to face up to what's happening in the industry Some are, at last, starting to address the issue so we live in hope.

We here at "Laura Lou Lou's want to be part of this new revolution so:

THINK, LIVE & WEAR VINTAGE.